World Flair Bartender Feature: Atilla Iskifoglu

We’re venturing to Europe once more for our latest world flair bartender feature to take a look into the flair of Atilla Iskifoglu…we bet you can’t say his last name three times fast!

This Turkey native is definitely one to watch in the upcoming year!

Performer Turned Flair Bartender
Beginning a career as a singer and performer, Atilla is no stranger to the stage. We believe this is likely why he’s so comfortable and fun to watch at competitions. He started flairing professionally in 2000 by competing and traveling internationally to teach flair bartending and mixology. His influence is certainly apparent. Over 800 bartenders in 15 different countries have had the privilege of learning and working with this talented professional.

“Atilla has influenced and inspired thousands of flair bartenders with his unique style, tricks and passion for flair bartending,” said Christian Delpech, former World Champion flair bartender and co-host of FlairLive TV. “The way he performs on stage, his interaction with the crowd, showmanship and ability of taking flair to a different level make him a ‘one of a kind’ flair bartender.”

Obviously a trailblazer, he is one of the first flair bartenders to choreograph his moves to music and one of the first people in Europe to embrace three- and four-object flair. Most European flair bartenders at the time he started had only done two object flair.

We were curious to know if Atilla had any flair bartenders who he really admired.

“I love many styles because they have all been created with different minds,” he said. “I like Sylvan for his creativity; Danilo [Oribe] for his smoothness; Rodrigo [Delpech] for his difficulty; Vladymyr [Buryanov] because he’s fun to watch and entertaining; and Dario [Doimo] for his many linked moves.”

Competitive Achievements
He has competed in over 36 flair competitions and has won over 80% of them, including the honor of earning the 4-time European Flair Champion title. Atilla is most proud, though, of winning the 2001 Roadhouse World Open because it was his first international competition. He later took second in the Roadhouse finals that year, making him second in the world at that time. Quite an accomplishment for a beginning competitor!

He is also grateful for being a 2009 Flair Battle Rome finalist as this is where he was able to execute some of his hardest moves in a competition. You can watch the video from that competition here:

“Atilla has an impressive resume of competition placement over the past decade…and we expect to see him place very well among the top competitors in the world,” said Ken Hall, President of High Spirits Enterprises, former world champion flair bartender and trainer for Walt Disney World and Harrah’s Entertainment.

Attracting the Attention of World Media
With his long list of accomplishments and dedication to training other bartenders, it’s not a surprise that the media took an interest in Atilla as well.

After competing on the TV show Britain’s Got Talent and making it through three rounds, he definitely became the center of attention in the European media. He has appeared on the BBC, ITV twice and served/performed with celebrities such as Madonna and John Travolta.

Below are a few clips of his media appearances.

Britain’s Got Talent:

BBC Video:

Compilation of various interviews & media footage:

Cocktail Masters
On top of his successful competitive career, Atilla is also well known in England for owning and promoting his company, Cocktail Masters.

“Not many people appreciate flair bartending in England,” he said. “Because of this, I decided to organise my own company that would offer cocktail parties for the people who really love flair.”

That strategy worked. In less than six months, Atilla organized more than 100 flair events.

“With Cocktail Masters, I was finally able to cater to the people who actually enjoy watching flair,” he said.

However, due to his move to the U.S., Atilla is planning to temporarily shut down the successful event company so he can focus on practicing, competing and working in the U.S.

“In the future, I am definitely thinking of making Cocktail Masters a bigger and better business, so stay tuned,” he said.

Where You Can Find Atilla in 2010
Selected as one of the few flair bartenders to work at Las Vegas’ newest flair bar, Rock & Rita’s inside Circus Circus casino, Atilla is excited to move and work full time in America.

When asked about making the cut after auditions, he said, “I felt so happy and excited, this is the dream of many flair bartenders. And for me, this is a new beginning.”

Rock & Rita’s interview – FlairLive TV (interview is 5:00 minutes into video):

Rock ‘n Rita’s is scheduled to open in June with some of the best flair bartenders known in the industry. To learn more or to schedule your visit, go to http://www.circuscircus.com/dining/rock-rita.aspx.

Atilla’s Dream: Reaching New Heights for Flair

Passion is a word commonly used to describe a professional flair bartender’s interest in flair. However, the word doesn’t do justice to Atilla’s definition of what he feels for flair bartending as a sport…

When I perform flair, it makes me happier than anything else. All I see are my hands…and when I practice bottles and shakers are all I see. The music is all I hear, while the surroundings behind and around me completely disappear. Flair takes me to another world where I can actually feel the high and all the excitement under my skin. It’s something that I could never quit…I can say for me, it’s a lot like making love.

He continued to describe his personal goals for himself which included reaching to the highest flair level possible.

“I want to bring a new vision to flair bartending and create new, original styles. My aim is to practice as hard as I can to achieve this.”

With practicing nearly seven hours each day, we believe Atilla is well within reach of his flair dreams.

If you like Generation Flair, be sure to subscribe to the RSS alerts (enter your email address in the Subscription box at the top of this page) to receive our blog posts via e-mail.

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World Flair Bartending Competitions: 2010 Spring Preview

We announced last week that we would outline a few upcoming competitions this spring for you in the hopes that one of them would make it on your calendar to attend! Because as you know, the best way to support this growing sport is to watch a competition live.

March
March 28: “Roadhouse World Flair” in London. This is the UK Open and where all bartenders resident in the UK can earn points which will see them through to the UK Final taking place in August. For more information please check out www.roadhouseflair.com or contact oli@roadhouseflair.com.

March 28: “Kings of Flair” at Kahunaville inside the Treasure Island casino in Las Vegas, NV. This is a once a month flair contest at Kahunaville, each month the winner gets $300 plus a spot in the finals, 2nd place gets $150 and 3rd place gets $50. Each finalist will get at least $1000. Rules are very simple: make one drink in 5 min. For more information on attending (which is free), contact Shawn Oana at Chants91@aol.com or visit his blog: http://justbarflair.com.

March 31-April 1: “Flair Kremlin Stars 2010” is a newly added event to the WFA calendar. To see more details and RSVP: http://www.facebook.com/event.php?eid=106905419329687&ref=ts

April
April 1: “News Cafe Menlyn Flair Comp” in Pretoria, South Africa. South Africa is a turning into a hot spot for flair and this comp has had massive success in the past few years. Grown steadily from just a city competition, it has now turned into a nationwide get together of bartenders wanting to perform in front of the famous Pretoria crowd. For more information, contact Patrick: ellis.patrickm@gmail.com.

April 11: “Living Room Shake Down” in Bristol, United Kingdom. This will be Bristol’s biggest Mixology and Flair event to date and promises to be loads of fun for all who attend! What makes it even better is that this event will be free to watch so clear your schedule! The mixology event will start at 4:00pm and the flair will kick off 6:00pm. For details, please contact Emma at bristol@thelivingroom.co.uk.

April 12: “Maloney’s Flair Comp ” in Southport, Merseyside, United Kingdom. This bar has a long standing tradition of flair bartending and the comps are special to say the least. For more information please email maloneyflaircomp@hotmail.co.uk or check out the Facebook group at http://www.facebook.com/home.php?#/group.php?gid=8399473182&ref=ts.

April 20: “Underground Flair League 2010 – Heat 2” in Amsterdam, The Netherlands. The second heat out of five in the UFL, all heats will be held in the Bitterzoet located right in the center of Amsterdam, with cheap accommodations available nearby. For more information contact Anthony via info@flairbartender.nl or check the facebook page: http://www.facebook.com/event.php?eid=256887522706#/group.php?gid=15677273713&ref=ts

April 21: “Crystal City Flair Challenge” in Arlington, VA. For one night only, some of the best bartenders in the world will converge at Bailey’s Pub and Grille. This competition will be part of the 2010 FBA Pro Tour, with complete rules, prizes and drink list to be posted on the FBA website.

April 25: “Kings of Flair” at Kahunaville in Treasure Island casino in Las Vegas, NV. See description above.

April 25: “Roadhouse World Flair – World Open” in London, United Kingdom. This competition, similar to the one mentioned above, offers a chance for all International competitors to showcase their talents. The top three bartenders in this competition will be invited back to participate in the World Final taking place at the end of November. For more details check out www.roadhouseflair.com or contact Oli@roadhouseflair.com for more details.

May
May 3-4: “MyBar Showcase” in Louisville, KY is a perfect comp for those also interested in attending the Kentucky Derby (May 1), which coincides with the showcase. So, head out early and make a week of flair bartending and horse racing!

May 12: “Graffiti Bar Flair Comp” in Earlsfield, London, United Kingdom. This is a real bartender’s competition as it’s a test of entertainment, as well as flair, reflected in the almost equal weighting of the scores. For more info, contact info@graffitibar.co.uk.

May 23: “CFFB 5th Qualification Round” in Strasbourg, France. A series of competitions happening in and around France all through 2010. Please note before getting to excited that this event is only for residents of France which means any foreigners working in France are eligible. Five qualifiers in total with the semi-finals taking place October 24, and the final happening in Paris, November 21. The fifth qualifier will take place in Strasbourg at Cafe de Anges and three bartenders will qualify for the semi’s in October. Please check www.cocktailzone.fr or contact Laurent on lg@baracademy.net.

May 23-25: “Super Flair” in Windsor, Ontario (Canada) at the Beach Nightclub. Last year this was rumored to have the best competitor swag bag anywhere. Always a great time, the Canadians certainly know how to throw a professional comp. For more information, visit: http://www.superflair.ca

May 25: “Cincinatti Summer Flair Tour” – the first stop on this five-comp tour located all around the greater Cincinatti area. For more information:  info@cincisummerflair.com.

May 30: “Kings of Flair” at Kahunaville in Treasure Island casino in Las Vegas, NV. See description above.

If we haven’t listed a flair competition you know is happening in your area, please leave a comment, and we’ll update this page as we go along. Would also love to hear from those of you who have attended a competition recently – what did you think? Will you go to another one?

Be sure to subscribe to the Generation Flair alerts (enter your email address in the Subscription box at the top of this page) to receive our blog posts via e-mail each month.

Outlook for 2010: Growing Flair Bartending Worldwide

Not to get too sentimental on everyone, but we felt it was appropriate to start 2010 with a post on gratitude, friendship and love.

Gratitude for how far we’ve come in such a short amount of time with this blog and its goal to advocate flair bartending to the masses. We’ve been blessed with a wide network of amazing friendship that continues to grow, going as far to say that some people are so close to us now that we consider them family. Thank you for being you and for helping us promote and write about our passion for this sport. And lastly, recognize that flair bartending isn’t just a hobby to us. We absolutely love everything it has to offer our life: a well-paying job for Dan, traveling to excellent destinations, and an outlet Kacy uses for creativity and inspiring others to promote and enjoy flair as much as we do.

Generation Flair began because two people realized how unique and important this sport could be for fans everywhere. We saw the benefits flair bartending gave to professional bartenders, businesses, bar owners and the media. Using our marketing (Kacy) and bartending (Dan) backgrounds, we began connecting the dots.

Dan adds expertise, creativity (he named the blog after all) and support. Kacy’s writing, passion for growth and business acumen allow us to provide accurate content (hopefully free of spelling errors). And, together our skills in forming key relationships across organizations and businesses give you the most well-rounded content possible. With this recipe, we hopefully are giving you something you’ve never had before – a professional blog that connects the flair bartending scene directly to your reality through the convenience of your computer and/or mobile phone.

Accomplishments in 2009
We’re very proud of our beginnings and wanted to take a moment to highlight what we’ve accomplished for flair fans everywhere in 2009 so we can continue to create growth for flair bartending:

  • Generation Flair had its first post May 6, 2009. Since then, we’ve posted 20 articles giving you the best education, coverage and behind-the-scenes look into the world of flair bartending.
  • We launched a fan page on Facebook that has attracted nearly 1,000 loyal fans.
  • We learned a new form of social media and joined the Twitter craze. Although small, our 115 followers have given us invaluable feedback and ideas for new posts and conversations around flair.
  • We both created profile pages (Kacy’s & Dan’s) on Cocktail Shows, a unique flair bartending social networking site.
  • We worked hard to create strong alliances with popular organizations like the Flair Bartending Association (FBA) and the World Flair Association (WFA) to make sure our content was accurate and you were getting the broadest perspective of flair bartenders and competitions.
  • Our post Meeting Oscar Perez: FlairLive TV’s Entrepreneur allowed us to form a new friendship with a unique communication channel for flair fans everywhere. FlairLive TV is the first website of its kind in the U.S. to feature live, streaming coverage of flair bartending competitions for free. Thank you Oscar, Christian, Rodrigo and the entire staff of employees and volunteers at FlairLive TV for all you do for the sport of flair bartending! We look forward to watching more great content in 2010!
  • Kacy was asked to be a co-host at Quest 2009 (November) with Christian Delpech and Paul Nguyen on FlairLive TV’s coverage of the big event. We learned the event was viewed in 21 different countries and on over 1,600 unique computers…an estimated 3-15 people were watching from each computer. Because Generation Flair was mentioned throughout the broadcast, blog traffic spiked that evening and we gained even more fans as a result. View the recording HERE.
  • We realized flair began taking new avenues to grow in 2009. After our latest blog post and interview with Hayden “Woody” Wood, we saw an even larger potential flair bartending has for generating fans young and old.

Goals for 2010
We embrace many organizations, media outlets and individuals as long as they do their part to support and grow flair bartending in a professional manner. We understand that we can’t be the only ones creating a movement and it takes MANY people to bring about an awareness of flair bartending. That’s why we’ve developed the following goals for 2010 and beyond:

  1. Increase our overall fan base from the thousands to the tens of thousands through new promotions, media coverage and strategic alliances.
  2. Develop more posts on flair around the world. We want to give you more information and involvement in the flair bartending scene across Europe, Asia and South America where we know flair is growing at a rapid pace. This includes a certain amount of posts dedicated to features on flair bartenders, competitions and sponsors outside of the U.S.
  3. Create stronger alliances with international organizations like the Hellenic Barmen Association (HBA), International Bartender Associaion (IBA) and others. This will help us grow a broader fan base and hopefully expand our efforts into new countries with the help of a larger group of experts and flair competition organizers.
  4. Develop a specific look and brand for Generation Flair. We have a logo, but we can’t stop there. We invite any and all graphic designers, advertising specialists or brand experts to help us create a new look for the blog that you’ll be proud to represent. This will be created with your help and feedback.

Thanks to All Flair Bartending Fans Everywhere
Your enthusiasm, passion and interest in this sport have given us even more motivation to keep bringing you the best of flair bartending in 2010. Without you, flair bartending wouldn’t be as exciting and popular as it is today. Help us continue our mission and achieve the above goals by participating on the social networks here and here, adding comments to the blog posts and e-mailing us with your suggestions.

So let’s raise our glasses and toast: Here’s to a bright future for flair bartending and all it has to offer you, its loyal friends, family and fans…cheers to a great 2010!

DVD Review #2: Quest for the Best 2008

Our DVD review series continues by taking a more detailed look into the competitive flair scene. This month’s review is extremely appropriate on timing because we just returned from our trip to this year’s “Quest for the Best” flair bartending competition (Nov. 15-18). It’s the oldest, and also one of the last major competitions in the United States this year.

Although the main subject of this review is looking at last year’s Quest, we have many great memories from this year’s competition. Among them was the opportunity for Kacy to join Christian Delpech and Paul Nguyen as a co-host on FlairLive TV’s live coverage of the 2009 event. Not only was she able to interview all pro competitors right after they came off the finals stage, the unique opportunity allowed Generation Flair to achieve our mission of advocating flair bartending to even more fans. At the end of the night, while having breakfast with Oscar and Christian, we learned the event was viewed in 21 different countries and on over 1,600 unique computers. Oscar estimated that between 3-15 people were watching from each computer as its likely this was an event that was shared.

About Quest
Quest is the oldest flair bartending competition, beginning in 1991 at Pleasure Island in the Manquins Dance Palace. Although the format has gone through several changes over the years, it originally began as a contest to find the best bartender in Disney. Later, it expanded significantly to the rest of the world and quickly became a premier event. To this day, it is still one of the most complete tests of a flair bartender’s skill set. The event gives competitors the opportunity to compete in a speed round, an exhibition flair round, and a specialty round. You can learn more about what each one of these rounds entails by reading “Anatomy of a Flair Competition.”

What’s Special About The 2008 Quest DVD Set
Normally competition DVDs come in singles, but the 2008 Quest DVD set offers Amateur Qualifiers, Advanced Qualifiers, Pro Qualifiers and Pro Finalist disks. You’ll also find some funny shorts with Ben Rose and “McLovin” on the Special Features disk.
One of our favorites is the Team 437 Promo which gives a behind-the-scenes look into how this group gets down to business preparing for speed rounds. Dan Seitz is on record with a 0:53 unadjusted speed round time. The FlairBar.com Show, also hosted by Ben, is jam packed with fun and mayhem. Watch as he takes you on in-depth interviews with the judges and relives some of the many stories remembered, such as AC/DC, chocolate milk, pitchers of Mojitos, Shrek & Donkey and KY Jelly arm wrestling with Chris Cardone!

All fun aside, let’s also not overlook the four disks of insane flair bartending moves. Some of our favorites include Dario Doimo’s behind the back catch to a pour and Rodrigo Delpech’s 19 elbow bumps. You won’t be disappointed by Quest 2008 and the rest of the fantastic finalists:

Pro Finalists (In Order of Placing):
1. Danilo Oribe
2. Rodrigo Delpech
3. Eiji Narita
4. Dario Doimo
5. Rodrigo Cao
6. Oscar Perez
7. Behnam Gerami
8. Giovanni Doimo
9. Sean Story

Give the Gift of Quest

Filmed on location at The Groove Nightclub on City Walk in Orlando Florida and offering over $25,000 in cash and prizes, the Quest World Championships were an event not to be missed. However, if you weren’t able to make it this year, the 2008 DVD set is a great gift idea for the flair bartending fan in your family. Buy it from BarProducts.com, a major sponsor of the event each year.

So You Want to Open a Flair Bar…

large bar crowdThis is a must read for bar owners, managers or investors thinking about opening a flair bar. It’s also for those of you thinking about incorporating full-time flair bartenders into an existing establishment.

Opening a Flair Bar
The beauty of opening a flair bar is that it can be in almost any type of establishment you’d like. Maybe you’re a sports fanatic wanting to own a sports bar, or an upscale businessperson wanting to own a martini lounge…or even a rock star hungry for a heavy metal dive. Flair bartending can incorporate easily into each of these concepts. It’s a flexible avenue for entertainment and fits in with most any style.

The normal requirements for opening a bar, of course, include things like a business plan, financing, a build-out, and marketing. There are a few additional items to consider before adding flair bartending to your concept.

Things to Consider For A New Flair Bar:

  • Bar Staff – The most obvious difference between a regular bar and a flair bar are the bartenders. Although you could hire local bartenders and train them on some aspects of flair, it’s really best to hire professional flair bartenders. It takes many years to develop the level of entertainment and interaction flair bartenders offer, so if you want to open right (and start off with high sales), use the best talent. You can locate flair bartenders in your area by contacting us or checking into one of the flair organizations (listed on the left) for help.
  • Bar Setup – Space behind the bar definitely needs consideration. A flair bartender usually needs more space than your average bartender. Because flair usually entails juggling, tossing and catching items, height and width behind a bar are important. Ultimately, a good flair bartender can flair anywhere, but adequate space for the more complicated moves may be required.
  • Atmosphere – While flair bartending is flexible, it’s important to know that establishments like fine dining or jazz clubs may be too low key for flair to work well.  A little bit of flair can work everywhere, but there’s a difference between a little bit and a full-time flair bar. Imagine what your guests will want and cater every aspect of your bar/restaurant to this.

Incorporating Flair Bartenders Into an Existing Bar
Let’s assume you already own or manage a successful bar. And, you want to up the stakes a little by adding some flair bartenders because you know this improves alcohol sales, differentiates you from the competition and keeps customers coming back.

Things to Consider For an Existing Bar:

  • Costs – Generally flair bartenders may require more base pay than your average bartender simply because they are skilled at their profession. They work hard and perform consistently well, therefore, be prepared to pay them for this advantage. It will be worth your extra cost, because the additional dollars they bring in and the new client loyalty they provide will usually offset this investment.
  • Hiring Flair Bartenders – While flair bartenders exist all over the world, it may be tough to recruit them if you are in a more rural area. Generally, they like to work in metro markets or places where tourism is high. Truthfully, it’s because they are able to make more money where opportunity is bigger and where clientele turnover can constantly be refreshed. If you’re in a rural area and are still committed to adding flair bartending, be prepared for a lengthy hiring timeline as it may take longer to find the right flair bartenders to move to your location.
  • Inventory – The last thing to consider is your inventory. Flair bartenders use 750 ml bottles in most cases. While you may be able to get better pricing on volume purchases with liters, flair bartending will sell more alcohol to hopefully offset this cost. Consider also the space for displaying this alcohol. Whether your back bar showcases these bottles or you have special shelving, you’ll have more room to display more bottles if you use 750s versus liters.

No matter what situation you’re in, flair bartending is a valuable option for your bar. It improves sales, creates an exciting form of entertainment and increases customer loyalty for your bar or restaurant.

Mixing Flair Bartending and Social Networking

social-networkingFlair bartending is known and well represented throughout the world, however getting together usually means traveling to a competition. Depending on where you’re located, this can get expensive and time consuming. So, the one place everyone connects on a regular basis is online.

Below we outline some of the best social networking sites to interact with flair bartenders, meet other fans, watch flair videos and learn more about this exciting sport.

Cocktail Shows
Started by Levent Yilmaz in 2004, this site was originally for flair bartenders to share videos (like YouTube). This favorite bookmark has now expanded into an amazingly robust social networking site for anyone interested in flair bartending. The new and improved site offers features similar to Facebook and MySpace: status updates, top user system, groups, videos, photo albums, user profiles, private messages and more. The upgrade is still pretty new, so users are sparse at the moment. However, we fully expect this new site to grow exponentially.

Facebook
If you’re online, it’s likely you’re already a member of either Facebook, MySpace or both. However, you may not know where to find the “flair scene.” Once you find a few of the groups below you can begin to connect with each of its members individually. There are plenty more, but these are the most popular as of today…

Flair Bartending Association (FBA) – If you also visit the FBA’s official site, you can become a member (free) and visit/read the forums where thousands of bartenders communicate about competitions, events and all things flair.

World Flair Association (WFA)

International Bartender Association (IBA)

FlairLive TV – a company whose interests lie in promoting flair bartending. This company has been created by three former flair bartender world champions – Christian Delpech, Rodrigo Delpech, and Oscar Perez.

Hellenic Barmen Association (HBA) – Nonprofit union of bartenders in Greece. The Official Group of the Hellenic Barmen Association in Greece. See also the Hellenic Flair Bartender’s Association.

Competitive Bartender Federation (CBF) –  This group’s mission: To raise awareness for all competitions while trying to create and promote as many competitions as possible.

Bartenders Association of Puerto Rico (B.W.M.A.) – Official Facebook Group page of the Bartender, Waiter & Maitre’d Association Of Puerto Rico.

Mastah Dubai Bartender’s Association – The brain child of a group of influential flair bartenders within the region, Mastah aims to provide a forum of communication to the U.A.E.’s bartending community as well as training opportunity to all within the profession irrelevant of their nationality, age, gender or religious affiliation.

MySpace
The Flair (Flair Bartending and Competitions) – A Bartending Group to discuss Flair Bartending, Competition Bartending, Promote Bar Events or Flair Bartending Events.

Flair Bartender List – An exclusive directory of flair bartenders worldwide.

Stars of the Bars – Showcasing the Greatest Bartenders on the Planet! International bartender and model search.

YouTube
Simply do a search for your favorite flair bartender – Christian Delpech, Rodrigo Delpech, Dario Doimo, Danilo Oribe, Gianluigi Bosco, Tom Dyer, Levent Yilmaz, Marek Posluszny, Tomek Malek, etc…and you’ll find a treasure trove of videos to peruse.

Once you get involved with the competitive flair network, you’ll learn quickly that this is one large family of great people. Our friend, Tom Dyer also mentioned something important about the growth of the sport, “Flair is growing so fast (mainly thanks to the internet), that soon you’ll be seeing a lot more bartenders flair with 5, 6 and 7 objects without problem!”

We agree. So, get online and join one or all of the sites mentioned above…flair fans around the world are waiting to welcome you with open arms.

Flair Bartending DVD Review: “Area 51”

area51If you’re not able to attend a competition, another way you can support flair bartending  is by watching flair DVDs. As part of our mission to educate the masses, we’ll be doing a monthly review of some of the best flair bartending DVDs available.

Most flair bartending DVDs are instructional or competition related. For our first monthly DVD review, we’re featuring a savory production that anyone will enjoy. “Area 51” not only showcases flair bartending at its finest, it gives a real look into the lives of six well-known flair bartenders in Las Vegas: Vache Manoukian, Dario Doimo, Tom Alley, Justin Keane, Behnam Gerami and Vladymyr Buryanov.

Area 51 DVD Trailer / Running time: 103 minutes

A Little Background
The Area 51 team began at the Legends 8 competition as Behnam, Vache, Tom and Justin. Since then, the group has grown to include Vladymyr and Dario who both moved to Las Vegas for (what else?!) flair.

Steve Rad, director, is most well known in the flair world for his work with Christian Delpech’s Working Flair Training Series. However, Rad’s company Infiltration Pictures has a little more history behind it. A graduate of Chapman University, with a BFA in Film/TV (emphasis in writing and directing), Rad won the “Marion Knott” award for Creative Direction in 2002. From twisted thrillers like “Exit Interview,” to mafia-based action films like “Loaded,” his raw and uncensored writing style has brought him to the forefront of screenwriters. Rad is currently working on the feature film “Guys,” that is scheduled to release sometime in 2010, a raw and untold story of how “guys really are.”

Rad’s passion for film definitely comes through in “Area 51” by giving these flair bartenders their much deserved spotlight. We can only imagine how entertaining it must have been to spend this amount of time shooting the best flair bartenders in Las Vegas.

Highlights
Overall, the DVD is organized into chapters by bartender. Each has his own segment of “at work,” “at home,” and “in the garage.” We won’t go into a ton of detail with this review and spoil all the secrets…instead, we’ll give you some highlights:

  • Vache showing off his $1,000 Valentino wallet and Barley the dog’s flair trick
  • Dario, the loveable Italian, only says one word on the entire DVD: “Ciao!” However, his flair speaks for itself.
  • Tom Alley’s personal putting green and his Madden cover story. His advice: “Don’t be on the cover!”
  • Justin Keane shows off his wine collection, “non-plasma” TV and the 15 other “ballerific” items in his house
  • Behnam’s commissioned artwork was neat, but we really loved the 12 name drops. He even sneaks in Kobe Bryant due to his fanaticism for the Lakers.
  • The vast array of trophies Vladymyr and Terri share is quite amazing. We’re disappointed Terri didn’t make the DVD, but Vlad certainly held his own in the garage.

Special Features
Select the “Pure Flair” option to play a looped video of only flair moves, rotating seamlessly from bartender to bartender. This might be especially useful for bars and/or featuring in the background at your next party!

What DVD is complete unless it has a bloopers reel? “Area 51” doesn’t disappoint. Our favorite “Gag Reel” moment was during Tom Alley’s Cribs feature when an unmentionable video was playing on his “really big plasma” TV. We also liked Vladymyr’s first explanation of his kitchen….probably just a language barrier, being pure Ukranian and all. 🙂

Finally, the original teaser and trailer are also options on the Special Features menu…just in case you missed them before purchasing this unique montage.

How to Get It
To purchase the “Area 51” DVD, visit www.barproducts.com. They’re a huge supporter of flair bartending, so tell them we said “hi.” And, after watching, we encourage you to come back and post your feedback in the comments section.