Outlook for 2010: Growing Flair Bartending Worldwide

Not to get too sentimental on everyone, but we felt it was appropriate to start 2010 with a post on gratitude, friendship and love.

Gratitude for how far we’ve come in such a short amount of time with this blog and its goal to advocate flair bartending to the masses. We’ve been blessed with a wide network of amazing friendship that continues to grow, going as far to say that some people are so close to us now that we consider them family. Thank you for being you and for helping us promote and write about our passion for this sport. And lastly, recognize that flair bartending isn’t just a hobby to us. We absolutely love everything it has to offer our life: a well-paying job for Dan, traveling to excellent destinations, and an outlet Kacy uses for creativity and inspiring others to promote and enjoy flair as much as we do.

Generation Flair began because two people realized how unique and important this sport could be for fans everywhere. We saw the benefits flair bartending gave to professional bartenders, businesses, bar owners and the media. Using our marketing (Kacy) and bartending (Dan) backgrounds, we began connecting the dots.

Dan adds expertise, creativity (he named the blog after all) and support. Kacy’s writing, passion for growth and business acumen allow us to provide accurate content (hopefully free of spelling errors). And, together our skills in forming key relationships across organizations and businesses give you the most well-rounded content possible. With this recipe, we hopefully are giving you something you’ve never had before – a professional blog that connects the flair bartending scene directly to your reality through the convenience of your computer and/or mobile phone.

Accomplishments in 2009
We’re very proud of our beginnings and wanted to take a moment to highlight what we’ve accomplished for flair fans everywhere in 2009 so we can continue to create growth for flair bartending:

  • Generation Flair had its first post May 6, 2009. Since then, we’ve posted 20 articles giving you the best education, coverage and behind-the-scenes look into the world of flair bartending.
  • We launched a fan page on Facebook that has attracted nearly 1,000 loyal fans.
  • We learned a new form of social media and joined the Twitter craze. Although small, our 115 followers have given us invaluable feedback and ideas for new posts and conversations around flair.
  • We both created profile pages (Kacy’s & Dan’s) on Cocktail Shows, a unique flair bartending social networking site.
  • We worked hard to create strong alliances with popular organizations like the Flair Bartending Association (FBA) and the World Flair Association (WFA) to make sure our content was accurate and you were getting the broadest perspective of flair bartenders and competitions.
  • Our post Meeting Oscar Perez: FlairLive TV’s Entrepreneur allowed us to form a new friendship with a unique communication channel for flair fans everywhere. FlairLive TV is the first website of its kind in the U.S. to feature live, streaming coverage of flair bartending competitions for free. Thank you Oscar, Christian, Rodrigo and the entire staff of employees and volunteers at FlairLive TV for all you do for the sport of flair bartending! We look forward to watching more great content in 2010!
  • Kacy was asked to be a co-host at Quest 2009 (November) with Christian Delpech and Paul Nguyen on FlairLive TV’s coverage of the big event. We learned the event was viewed in 21 different countries and on over 1,600 unique computers…an estimated 3-15 people were watching from each computer. Because Generation Flair was mentioned throughout the broadcast, blog traffic spiked that evening and we gained even more fans as a result. View the recording HERE.
  • We realized flair began taking new avenues to grow in 2009. After our latest blog post and interview with Hayden “Woody” Wood, we saw an even larger potential flair bartending has for generating fans young and old.

Goals for 2010
We embrace many organizations, media outlets and individuals as long as they do their part to support and grow flair bartending in a professional manner. We understand that we can’t be the only ones creating a movement and it takes MANY people to bring about an awareness of flair bartending. That’s why we’ve developed the following goals for 2010 and beyond:

  1. Increase our overall fan base from the thousands to the tens of thousands through new promotions, media coverage and strategic alliances.
  2. Develop more posts on flair around the world. We want to give you more information and involvement in the flair bartending scene across Europe, Asia and South America where we know flair is growing at a rapid pace. This includes a certain amount of posts dedicated to features on flair bartenders, competitions and sponsors outside of the U.S.
  3. Create stronger alliances with international organizations like the Hellenic Barmen Association (HBA), International Bartender Associaion (IBA) and others. This will help us grow a broader fan base and hopefully expand our efforts into new countries with the help of a larger group of experts and flair competition organizers.
  4. Develop a specific look and brand for Generation Flair. We have a logo, but we can’t stop there. We invite any and all graphic designers, advertising specialists or brand experts to help us create a new look for the blog that you’ll be proud to represent. This will be created with your help and feedback.

Thanks to All Flair Bartending Fans Everywhere
Your enthusiasm, passion and interest in this sport have given us even more motivation to keep bringing you the best of flair bartending in 2010. Without you, flair bartending wouldn’t be as exciting and popular as it is today. Help us continue our mission and achieve the above goals by participating on the social networks here and here, adding comments to the blog posts and e-mailing us with your suggestions.

So let’s raise our glasses and toast: Here’s to a bright future for flair bartending and all it has to offer you, its loyal friends, family and fans…cheers to a great 2010!

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