An opportunity came for us to meet with Oscar while in Las Vegas last month. We met at Kahunaville in the Treasure Island hotel. While waiting, we were greeted by Vladymyr Buryanov, another legend in our sport. What amazes us time and again is the humble and grateful attitude we are constantly presented with from the flair guys. I was drinking my hazelnut latte as Vlad approached and asked if I’d like a shot of irish cream to get rid of the Carnival Court hangover I’d been experiencing from the night before. Needless to say, his kindness worked rather well. And, just in time…
Oscar arrived shortly thereafter, and was greeted by everyone behind the bar. An average-height guy with dark black hair, Oscar was dressed in a fitted black t-shirt and jeans. He carried a satchel that could only be recognized as a video camera case. So, I assumed he would be taking some footage of the Kahunaville competition later that evening. As Dan and I shook hands with him, the thing I noticed most, though, was his warm smile. I could tell this was a genuinely nice guy, just wanting to talk about one of his biggest passions in the world…flair bartending.
After finding a quiet spot in the Kahunaville restaurant, we sat down with Oscar to learn more about his latest venture. Our conversation began by me asking Oscar to describe a little bit about his background and career. This accomplished, Uruguayan flair bartender began learning at the early age of 18. Although his career began in South America, he has traveled to more than 20 countries competing and teaching flair bartending to hundreds of people. The list of competitions was extensive, and the passion behind his love for flair was indescribable. You could see the love of the sport in his eyes as he went back into time to relive each year’s worth of competitions attended, places traveled and trophies earned.
Now semi-retired, Oscar continues his love for flair through FlairLive TV, a new website that’s mission is to bring flair bartending to the comfort of your own home via live streaming internet broadcasts of flair competitions, industry interviews and behind-the-scenes interviews with competitive flair bartenders. Did we mention it’s completely free?
The idea for FlairLive TV came to Oscar from running a former website he and Pablo Fernandez created to promote flair in Latin America. LatinBar.net was mainly a message board, but also offered live chat and competition results for a wide audience in Spanish. They continued to grow the site over the next several years, but with travel commitments and living in different countries, it became difficult to keep up regular communication on the business. In 2005 the website was officially turned off, but the idea continued to morph into a bigger idea for Oscar.
After several months of contemplation, Oscar knew he needed more help. He approached Rodrigo Delpech, a dear friend and fellow competitor. They continued to toss the idea around and realized they were in need of a third party who could bring more investment capital and a different perspective to the mix. That person was Rodrigo’s older brother, Christian Delpech. Oscar knew it may be a stretch for the well-known flair icon to support the new idea due to his hectic travel schedule and other business commitments, but Christian was immediately on board after learning more about the new concept.
Since then, the team went to work, creating a site with full-fledged graphics and a professional look. In its first month online, FlairLive TV received 500,000 hits. “Most of our original traffic was from producing a special program of the Legends competition from LAX this year in Vegas,” Oscar said.
The site continues to draw attention from major labels and sponsors with its high quality videos, intense competition coverage and exclusive interviews. But Oscar, Rodrigo and Christian remain firm in their original goal of developing the site for a year before accepting any major sponsorship deals. Garnering a loyal following is the biggest priority he said. That’s why the site is free to anyone who would like to watch and learn more about this up and coming sport.
“But you know, if ESPN or another network wants to approach us with an offer to buy, hey we’re all for that,” he said excitedly.
We don’t blame him, after all, that’s everyone’s goal who’s involved with flair. Exposure to more people, more often is what is really needed to boost the sport into the mainstream.
Oscar agreed, “We stay focused on keeping the site growing with new features, content and marketing so that more people all over the world can experience and become fans of the sport.”
Some unique marketing techniques they’ve accomplished include two iPhone apps, a heavy Facebook following and a dedicated Twitter feed. Oscar informed us that other new ideas are on the horizon, and they continue to look for people interested in commentating and becoming reporters for the site in various countries.
“Sometimes when you think of an idea, it doesn’t always come out the way you imagine it will the first time around,” he said. “I think Latinbar.net was that for me…and this second time around with FlairLive TV is exactly what I’ve wanted thanks to the help and teamwork that goes into the site from Christian, Rodrigo and our team of 15 people behind the scenes.”
With millions of new hits this year and from more than 23 different countries, we see nothing but great things coming from this new flair site. As we finish this post, we’re at a friend’s house watching the Firestarter Challenge live from Kahunaville in Las Vegas. We love being able to sit in our living room and cheer for our favorite bartender as they compete for $12,000 in cash. So, get your next group together, throw a flair party and put the following dates on your calendar…we’ll see you online!
Upcoming Events to Watch on FlairLive TV
Firestarter Challenge from Las Vegas: Recorded event posted now
US Flair Open at Carnival Court: Nov. 9-12 – special to be posted in December
Quest for the Best in Orlando: Nov. 15-18 – LIVE coverage
Filed under: Flair Bartender Features, Flair Competitions | Tagged: Brasil Open, Carnival Court, Christian Delpech, ESPN, Firestarter Challenge, flair bartending, FlairLive TV, Kahunaville, LatinBartender.net, Oscar Perez, Quest, Roadhouse, Rodrigo Delpech, US Flair Open, Vladymyr Buryanov |