Flair Bartending in the Media: From the Food Network to Jimmy Buffet

bartenderontv

Although the movie Cocktail is a dirty word within the world of flair bartending, it gave this underground sport a jump start into the mainstream consciousness. One of our goals with Generation Flair is to continue that momentum by exposing more of this sport to the media. Therefore, we thought it would be appropriate to list a few of the exceptional pieces done by major networks, and TV shows to give you an idea of the strides that have already been made for this ever-growing, international sport.

Food Network Features Flair Bartending
The Food Network has been a big supporter by featuring several specials about flair bartending.

Special “World Bartender Championships,” – Legends VI, Las Vegas (2004)
(To view this video, you must become a member of the FBA, but it’s free. Once you’re a member, select “Flair on TV” and follow the links.)

Special “World Bartending Championships” – Legends VII, Las Vegas (2005)
(To view this video, you must become a member of the FBA, but it’s free. Once you’re a member, select “Flair on TV” and follow the links.)

“Throwdown with Bobby Flay” Bobby vs. Toby Ellis, Las Vegas (2006)
(To view this video, you must become a member of the FBA, but it’s free. Once you’re a member, select “Flair on TV” and follow the links.)

Bartending Battle (2006)
This challenge took six amazing bartenders out of the bar and put them on the beach. South Beach, that is. This show highlighted the best of bartending–the best recipes, the fastest pours and the most incredible routines. Bartenders flipped, twirled, poured and spun their way to $10,000. Winner: Christian Delpech.

Rachel Ray Show Features Dave Simpson and Michah Dew (2007)
Although she starts off with the Cocktail reference (sigh), this is an excellent piece and gained some new exposure for the Canadian bartenders with “Extreme Bartending.”

Glutton for Punishment – Flair Bartending (2007)
Who can forget Bob Blummer with the TV show Glutton for Punishment? Dan & I were at Nations 2006 when he showed up to film part of this episode. Toby Ellis taught him a basic routine and he performed it in front of the same judges all amateur competitors had that day. No video yet on this one, but there’s a small write-up.

Travel Channel Goes Flair Crazy
Special “Battle of the Bartenders,” Orlando (2002)
(To view this video, you must become a member of the FBA, but it’s free. Once you’re a member, select “Flair on TV” and follow the links.)

ESPN
Levi Donaldson was the first to perform flair on ESPN for the morning show “Cold Pizza” (2003). We hope the exposure with ESPN will increase greatly in the near future…after all the National Spelling Bee and World Poker Series are currently in their lineup!

Other TV Shows With Flair
How I Met Your Mother – “Three Days of Snow” – Barney & Ted take over McLaren’s Bar and do an amateur spoof of Cocktail – doing their best to juggle a few tins and bottles.

We’re also told a flair bartender was one of the supporting characters in a CSI-type show a year or two ago. If you have more information on this, please forward it on and we’ll update this part of the post!

Flair Bartending TV Commercials
Abbey Clancy Lynx Campaign featuring Jay du Toit (2009) – Watch as Jay uses flair to sell something other than alcohol…men’s deoderant!

Hellman’s Mayonnaise “Squeezy Skills” Campaign featuring Neil Garner and Neil Lowry from BarWizards – (Click on the “Hellman’s link just below the video screen) – The two Neil’s get flair crazy with mayo. These guys also made the finals on Britain’s Got Talent in 2007.

Flair Bartenders in Music Video
Five O’Clock Somewhere
Alan Jackson & Jimmy Buffet take us to one of their favorite beach hangouts in this video where flair bartenders are busy entertaining and mixing the drinks!

While all of the media described above is mainly in the U.S., plenty of international coverage has also been done. If you’re a reporter, broadcaster or journalist, interested in doing a flair bartending piece, please contact us. We’ll put you in touch with professional flair bartenders experienced in doing media interviews.

We also realize the list above is quite short, so if you have additional links you’d like to post, we welcome those in the comment section. Here’s to building the fan base for flair bartending!

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2 Responses

  1. 9:55 mark
    episode 20 of season 4 of Scrubs

    Short sweet and nothing fancy but JD and Turk do a little flair bartending.

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